According to a survey conducted by Thomson Reuters Solo and Small Law Firm group, the biggest challenge for solo and small firm law practices is acquiring new clients. Here are some tips for getting new clients.
1. Network, Network, Network!
Attend conferences and networking events. Join a bar association, professional organization or committee. Reach out to other lawyers, but also connect with non-lawyers who work in the same field as you. Let your family, friends and acquaintances know about your practice and specialties. Besides networking in person, be sure to network online too. Do whatever you can to get the word out about your practice.
2. Establish and Maintain an Online Presence
Establish a professional website for your law practice. Create a social media account on Twitter, LinkedIn, Facebook or Avvo. Continually update and participate in social media like contributing to Avvo forums or posting tweets about legal matters. Start a legal blog that provides helpful information your target audience is interested in. You can link your blog posts to your Facebook, LinkedIn or Twitter account.
Maintain relationships with past clients and inform them of all the services your law practice provides. Referrals can also come from other attorneys. Attorneys who work in a shared office space can recommend potential clients. Sharing an office space with other attorneys provides many benefits like a strong attorney network, shared resources (printers, wi-fi, conference rooms etc.), reduced rent and a focused work environment.
4. Karma is Real
Just because a particular client isn’t a good fit for your practice doesn’t mean they’re not a good fit for someone else’s. Don’t be afraid to refer a client you wouldn’t normally take to other practices. Who knows, maybe other attorneys just met with someone that would benefit more from your area of expertise.
NEW opportunity: Our office has been completely full for several years and we now have two offices available! We are two connected condominiums with office space available for rent. The location of the office has a peaceful setting. This presents an outstanding opportunity for any attorney to become an independent attorney and have the camaraderie of fellow colleagues.
The office features: · Easy access to I-75 and I-285 ·The Law Office Suite is located at North by Northwest Office Park, off Windy Hill Rd. at I-75. ·The office is located in Cobb County with an Atlanta mailing address · Ample parking · Beautiful lakeside views · Receptionist/Telephone operator/Notary Public provided · Two Conference Rooms and Media Room · Advanced telephone system with voice messaging · 2 Copiers (workstations), Fax Machine, and Postage Machine available · Kitchen with Coffee services and other drinks · Internet available ·
Located near the new Braves Stadium · Current attorneys practice in a variety of different fields and in several surrounding counties.
CAN WORKING IN A SHARED OFFICE SPACE REALLY MAKE YOU HAPPIER?
The potential benefits of working in a shared office space are somewhat self-evident: shared costs of office staff, supplies, internet and IT support, access to conference rooms for client meetings, an essentially free referral network, to name a few. But what about the emotional and mental consequences of sharing office space? Is it possible that sharing office space can actually make you happier?
Research says it can. Deskmag, an international online magazine about coworking, conducted a Global Coworking Survery of 2,007 people in 2012. The survey suggested that there is a difference in the level of satisfaction based on whether the lawyer formally worked in a traditional or home office, however there are significant benefits to self-esteem and productivity in both situations.
Lawyers that come from a traditional office space to a shared office space report a 90% increase in self-confidence. While more controlled research needs to be done sampling a wider variety of lawyers using shared office space nationally, these results suggest that the improvement in emotional and mental contentment may be staggering. The Deskmag study concludes that this increase in self-confidence has two main causes: the flexibility that a shared workspace provides and the opportunity to pick your coworkers. Many lawyers coming from a traditional office appreciate the 24 hour access that some shared spaces offer. They also tend to choose office space that is closer to their home, decreasing their commute and consequently reducing work-related stress (Foerstch). Lawspacemath.com has a feature to match you with a space close to where you work and play with our simple zip code match. We can match you with a place where you can choose your hours and your coworkers to create a healthy and supportive work environment.
Lawyers that formerly worked from home generally tend to appreciate the flexibility of a shared office space less than their traditional office counterparts. While only one in two report that they feel “healthier,” they benefit from decreased isolation and being a part of a community. The shared office space provides a “family” of faces each day, something that many home practitioners find they miss when going at it alone (Robertson). Even more importantly, former home workers experience a huge increase in productivity (23% more than lawyers coming from traditional offices) and an increase in income (32% more). Both of these factor into an increase in self-confidence.
Regardless of whether a lawyer is coming from a traditional office or a home office, the mental and emotional benefits are significant. The ability to influence your work environment allows a lawyer to create a supportive and beneficial work environment. Nearly all lawyers reported an increase in productivity and income, which contributes to positive self-esteem. At the very least, a shared office space provides the discipline and routine that makes lawyers feel more like invested business owners, increasing their chances of success (Elefant).
¹ Foertsch, Carsten, “Advantages of Coworking Spaces Over Other Offices,” Deskmag.com, October 11, 2012. <http://www.deskmag.com/en/advantages-of-coworkig-spaces-over-traditional-and-home-offices-581>
² Robertson, Mark, “The Essentials of Office Sharing and Executive Suites,” Law Practice Today, May 2009. <http://apps.americanbar.org/lpm/lpt/articles/bkr05091.shtml>
³ Elefant, Carolyn, “Would You Rent Office Space if it only Cost $500/month—And What can We Do to Make That Happen?” MyShingle.com, April 10, 2013. <http://myshingle.com/2013/04/articles/trends/would-you-rent-office-space-if-it-only-cost-500month-and-what-can-we-do-to-make-that-happen/>
Study after study concludes that the financial and productivity benefits of working in a shared office space are significant—and no doubt they are. What few articles examine, however, is the hidden marketing benefits that come from networking with other lawyers in the office. These benefits are extremely subtle, but equally significant in the success and expansion of your legal practice.
The first is the availability of a reception area and access to conference rooms. The legal profession is, ultimately, one that requires interaction with people. Regardless of the advances in technology, nothing can replace a face-to-face meeting either in the office or in the courtroom. Meeting a client in an office environment gives two critical first impressions: first that you are a lawyer whose services are worth paying for, and second, that the prospective client is important enough to you to meet with him or her personally. As Rachel Rodgers writes in the Philadelphia Law Blog, “As lawyers, we deal with real people, who have real problems that are decided in real courtrooms. The outcomes have consequences…A snazzy website just can’t replace an office.”
Shared office spaces also office the chance to split the costs of networking benefits. For example, client lunches, holiday parties and events can all be hosted with either one firm or a conglomerate of solo practitioners, attracting more potential clients while saving money. Solo practitioners in complementary practices can collaborate to put on joint webinars.
The key for marketing success in a shared office space is just that: collaboration. The most obvious area where this is beneficial is referrals. Lawyers can acquire more business by being of counsel for other law firms in their area of expertise. Similarly, office mates can refer cases outside of their expertise to solo practitioners with more experience in that area of the law.
www.Lawspacematch.com provides the opportunity to lawyers to network simply by going to work. The flexibility in choosing space and coworkers allows solo practitioners more control over their work environment, and thus more control over the extent to which they participate in joint marketing efforts. Research indicates that marketing is usually “the first thing to fall through the cracks” for solo practitioners who are too busy to deal with their workload. In a shared office environment, these former solo lawyers develop better marketing habits just through observing and natural competition with their office mates. If the financial advantages aren’t enough to persuade a you to try a shared space, imagine the benefits that seem less obvious—free expansion of your practice.
¹ Rodgers, Rachel, “Your Website is not a Reception Area,” Philadelphia Law Bog, April 6, 2013. <https://phillylawblog.wordpress.com/2013/04/06/your-website-is-not-a-reception-area/>
² Elefant, Carmen, “How Working Cheek to Cheek Can Help Market Your Practice Week to Week,”Nolo’s Legal Marketing Blog, December 14, 2010. <http://www.legalmarketingblawg.com/index.html?page=2>
It’s True. Lawyers jam. The LawJam 2014, a charitable event by the Atlanta Bar Association, was held on June 7th, 2014, at the Variety Playhouse. Hundreds of lawyers showed at this annual event where proceeds support pro bono legal services and Atlanta Bar Association youth programs.
Young or old. Lawyers, as busy as they may be, remain committed to charitable organizations and the Atlanta Bar Association once again parlayed its organization maneuvers into a fun night with food, drink and a great variety of music. www.lawspacematch.com was a part of that night and supported the outreach to youth.
Due to lawspacematch.com’s leadership as a LawJam 2014 sponsor, along with law firms and other orgainizations, and our contribution to the Atlanta Bar Foundation, Atlanta-area pro bono legal service organizations will continue to receive vital funding that provides worthy high school students with mentoring and employment through the Atlanta Bar Association Summer Law Internship. Additionally, deserving Atlanta-area law students will receive clerkship opportunities through the Atlanta Bar Association Minority & Diversity Clerkship Program.
Keep on Jamming Atlanta Bar Association. See you next year.
Petitt Worrell has joined the ranks of law firms in Atlanta setting up its office located at One Glenlake 1 Glenlake Parkway, Suite 1030, and Atlanta Georgia 30339. The Glenlake Parkway office is now a home to the Tampa, Florida law firm with Andrew Worrell heading up the new law office. The law firm provides expertise in various practice areas including, real estate, litigation, zoning and land use, and general counsel.
These savvy lawyers are conscious of the economic trends and client needs. “We can tailor fee arrangements on a case-by-case basis,” Pedro Bajo said. “When you’re smaller, you have that flexibility and can control your overhead” (as quoted in 2010). One of the ways Petitt Worrell is controlling overhead so that it can make impact in Atlanta is seeking other lawyers who are willing to share office space. The law office space available at the lovely office of One Glenlake includes a modern class “A” office building, conveniently located on the perimeter, adjacent to Georgia 400 and easy access to most of Atlanta. Window office on 10th floor with great panoramic views and an interior office are available. All offices are fully furnished with beautiful furniture. Secretarial spaces are also available and/or limited secretarial help may be negotiated. Rent includes full use of office including beautiful conference room, copier, fax and kitchen. Attached covered parking deck with free parking. The building has a bistro on the first floor, workout area and shoe shine. Perimeter Mall and numerous other retail and restaurants are close by. Check out the details at www.lawspacematch.com/listing-details/529711.
Welcome Petitt Worrell! It looks like this law firm will be here for a long time.
Petitt Worrell’s Tampa offices are located at One Urban Centre 4830 W. Kennedy Boulevard, Suite 475Tampa, 33609
According to Douglas Sams, Commercial Real Estate Editor of the Atlanta Business Chronicle, referencing commercial real estate brokerage Jones Lang LaSalle, says Atlanta’s economy is rebounding! According to Sams, the region’s second-largest employment sector, professional and business services, has gained back thousands of jobs it lost since the recession began. But who really knows when the recession actually began. All statistics regarding the rebound to 419,200 jobs as of September, 2012 are, according to the U.S. Bureau of Labor Statistics, are professional and business services including: lawyers, engineers, accountants and computer programmers. It is refreshing to see that the economy is apparently rebounding in Atlanta through expansion in this sector, which is second to the largest job sector, trade, transportation and utilities (543,000 jobs).
While it is safe to say there has been a lot of “dark space” in the Atlanta area (ranging from Atlanta to Alpharetta), it is hard to determine which of the professional and business services are taking the actual lead for Atlanta’s “rebound”. It appears that tech services are driving employment gains across the country at a much faster rate than almost any other sector, which may be the lead for Atlanta’s increase in jobs from 2007 to present. Those skilled in computer systems design and related services may even be creating computer programs that will handle the insurance-Obama Care regulations for business.
Atlanta’s high-tech sector is apparently responsible for absorbing one of the highest percentages of office space relative to the size of its nearly 140-million-square-foot office market. According to Sams, only high-tech sectors in Seattle and in the San Francisco peninsula were running overall absorption in their office markets at a faster rate. An absorption rate is the rate at which rentable space is filled. Gross absorption is a measure of the total square feet leased over a specified period with no consideration given to space vacated in the same geographic area during the same time period. Net absorption is equal to the amount occupied at the end of a period minus the amount occupied at the beginning of a period and takes into consideration space vacated during the period.
Notes: Atlanta Business Chronicle by Douglas Sams, November 7, 2012, “Tech sector boosts commercial real estate recovery”
As a sponsor for Run for Justice facilitated by Atlanta Legal Aid Society, LawSpaceMatch was a part of the 1,200 participants raising $25,000 for the general operating fund of the Atlanta Legal Aid Society. The run was on November 10, 2012, in Oakhurst for a 5K run and walk and was a great success. The highest overall participation was from Ogletree, Deakins, Nash, Smoak & Stewart, P.C. The largest public interest teams with staff under 25 was the Fulton Child Advocacy and the DeKalb Public Defender’s Office. LawSpaceMatch, along with other sponsors, including the Daily Report and the Association of Legal Administrators (AALA), Delta and various law firms were proud to participate in this annual event.
With the road paved for sharing office space, attorneys seek options for finding suitable space with great amenities and a place for exchanging expertise with other like-minded professionals. A typical sublease may be feasible, allowing attorneys the avoidance of “dark space” for an extended period of time; however, other space sharing arrangements are available. While subleasing law office space means space that has been leased by a tenant and is being offered for lease back to the market by the tenant with the lease obligation, sometimes a sublease is not the answer.
Got Law Space? At least be thoughtful about it.
Sharing law space is a great way to cut costs. Creative lawyers are approaching law firms and groups of lawyers already sharing space and cutting that pie of office space in various pieces which represent benefits for the law firm and the mobile attorney. By presenting space sharing proposals that cater exactly to the needs of the attorney seeking space, it is a win/win situation. Perhaps an attorney only needs a conference room to meet with clients or conduct attorney team discussions. Instead of seeking virtual office space from generic office suites, attorneys are approaching other attorneys with law offices located nearby clients or their home. And those attorneys receiving those creative space sharing arrangements who are business minded are accepting those proposals – after satisfactory due diligence of course.
It’s good for you; it’s good for me.
Atlanta office vacancy still exists and Atlanta lawyers, as well as lawyers in nine other states are posting and listing empty office space on www.lawspacematch.com. Lawyers should be flexible in providing office sharing arrangements as long as they are comfortable with the lawyers sharing conference rooms and standing at the copy machine. Sharing law space means finding a good match. Resources are shared: whether an actual office is subleased or a conference room once a month is provided. Further benefits include: networking, networking, networking, which is a fruit of this synergy. There is always the potential client referral coming from that attorney using the conference room to an attorney granting law space who specializes in an area of law. Or vice versa. Also, costs are reduced: creative attorneys may offer an a la carte approach to the needed services sought for the mobile attorney or a flat rate per week or month. It is a no lose situation.
The mission of www.lawspacematch.com is to assist the legal profession by creating a web site targeted for attorneys in transition and law firms with empty office space. Immediate opportunities for attorneys desiring relocation may be found with criteria-based custom searches or views by zip codes. It’s simple. And its FREE to post or search for law space. Law firms post available office space; attorneys search and find space while simultaneously posting their professional profiles on our site. www.LawSpaceMatch.com is a matching site like no other and benefits both the law firms and the attorneys by directly connecting these two parties.
See Also: The Business of Law, Law Firms with Unused Offices,